Project Description

Kitzbühel | Issue 51 | summer 2022

BE EXTRAORDINARY reveals how to awaken desires in people through all-encompassing, end-to-end concepts in real estate marketing. In order to accomplish that, it is essential to stir desires and deeply felt needs. In this effort it doesn’t really matter whether it is about people or pieces of property. What stimulates feelings is what stimulates desire.

Projekt The Mountain Estate | UPTON Group

Projekt The Mountain Estate | UPTON Group

The secret lurking behind this challenge is not beauty or the luxurious nature of the objects for sale, but rather a promise. Of something which brings beauty and luxury in the wake of purchase as natural accompaniments: to find the locality of your dreams where you feel great and can relax. To awaken such emotions in a piece of real estate is a fine art in which Vera and Oliver Barnert from BE EXTRAORDINARY are accomplished specialists. The real estate experts from Munich assist their clients in making their properties desirable on the open market, frequently even before the first shovel of earth is cut with a spade; in rendering them highly desirable; and bestowing them with special meaning. They achieve this through outstanding 3D visualisations, among other things, in which potential purchasers imagine themselves in that very property. After all, the very first contact with a piece of real estate is usually by means of a picture.

Renowned brands such as the international hotel group Six Senses, Sotheby’s International Realty and the UPTON Group have great confidence in the expertise of BE EXTRAORDINARY for that reason. In this enterprise an entire team of designers, architects and engineers concentrates on the integrated, all-encompassing marketing of exclusive real estate objects. From its visualisation to its naming all the way to concepts of furnishing it. Just how these single components fit together to form an overall experience of a brand is what is demonstrated by BE EXTRAORDINARY’s CEO, Dipl.-Ing. Vera Barnert, and Prof. Dr. Verena König in their book, “Real Estate as a Brand” (“Die Immobilie als Marke”).

Buch: „Die Immobilie als Marke“

Contact

B/EXTRAORDINARY
Maximilliansplatz 20
D-80333 München
T +49 (0)89 30 701 801
hello@b-extraordinary.de
www.b-extraordinary.de

Bleiben Sie top-informiert und melden Sie sich jetzt zum STREIFZUG Newsletter an

Der STREIFZUG Newsletter informiert Sie regelmäßig über die schönsten Immobilien und das Neueste aus Interior Design & Lifestyle. Wir nehmen Ihren Datenschutz sehr ernst. Alles dazu erfahren Sie in unserer Datenschutzerklärung.