The BOSS spring/summer collections 2024

Gisele Bündchen wearing one-shoulder blouse with fringed scarf detail combined with oversized sleeveless jacket in stretch wool and square-toe leather pumps by BOSS.

BEST OF | Summer 2024

Music can strike a note no matter what the listener may be feeling at the moment, making it a highly personal and individualised prism of perspective. While the similarities between music and fashion abound, in this instance, they boil down to the elemental tools and raw materials used to create a spectrum of different styles. For instance, an electric guitar can ignite a laidback vibe or provide a soundtrack for something much more energetic. In the same vein, a key fabric can be used to create something a bit more mainstream, while a variation of it can create an edgy, more rebellious style. That concept of musical versatility drives the story behind the BOSS Spring/Summer 2024 collections, delivering multitudes of possibilities and wearing occasions.

Suki Waterhouse wearing patterned BOSS sunglasses with gold-coloured metal details.

With a hypothetical timeline that spans decades and genres, the collection uses music as an essential connector. For menswear, inspiration was drawn from a wide range of influences. Tailored looks and the dynamic Performance collection contain nuances from the 2000s German techno scene. These are manifested through a sleek clash of modern suiting and sportier pieces, in addition to bright colour-block styles and a pixel graphic inspired by that era’s album covers. Moreover, the Performance collection contains a selection of new subranges, including Printed Dressletic shirts, padded Air Fill jackets, Stretchletic trousers, Tech Wool suiting, and Storm Bonded outerwear.

Longline belted BOSS coat in Nappa leather

The women’s selection mirrors this musically derived concept spanning eras, as seen through power suiting, 90s-inspired slip dresses, bias-cut skirts, and utilitarian outerwear. As summer approaches, the collection implements more muted tones like a buttery pale yellow, and lightweight materials such as linen, with relaxed, slouchy silhouettes. Pinstriped pieces are also featured, in keeping with the brand’s heritage tailoring. This season also marks the first edition of Performance pieces for women, offering form-fitting separates, shaping dresses, and four-stretch fabrics for increased freedom of movement.

Gold-tone necklace and bracelet combined with a link-bracelet watch in gold- and silver-tone
steel by BOSS.

LET MUSIC TAKE CONTROL

Inspiration for the men’s BOSS Orange line includes early rap and hip-hop, which can be seen across selected looks with slightly baggier silhouettes and a crisp, elevated construction, juxtaposed with collegiate references and traces of classic Americana. This comes across through smart-casual tailored looks, as well as the introduction of the elevated double-B logo. Meanwhile a general nineties-rock influence can be seen through the collection’s distressed denim, muted colours, and striped knitwear. A sunny, eye-catching floral print was inspired by the Island Records label, invoking a chilled-out, warm vibe.

Regular-fit BOSS jacket with high collar

BOSS Orange men’s summer styles include acid-wash denim, printed T-shirts, colourful shorts and lightweight knitwear. These are complemented by terrycloth and linen separates, coordinated looks, and subtle psychedelic prints. For womenswear, the casual line includes bleached denim styles, indigo floral prints, sheer base fabrics and wool checks, among others. It also showcases printed maxi dresses, longline overshirts, cargo pants, jumpsuits, padded jackets, and cosy knitwear. The selection also ramps up the colour scheme with seasonal hues, chic floral prints, muted denims, and stunning coordinating sets.

Matteo Berrettini wearing relaxed-fit, double-breasted BOSS suit made from virgin wool combined with
V-neck sweater in a crinkled knit.

Feel the look – special as you are

The BOSS womenswear luxury line also injects a splash of warm tones in the form of suede-finished separates, sharp skirts, and flawless tailored pieces, interspersed with linen and silk fabrics for an exquisite feel. Looks include a healthy dose of distinctive dresses and tailoring for the season’s range of special occasions. For men, the line includes expertly crafted suits in luxe materials, including wool, silk, and linen, all of which are ideal for warm weather and moments that call for a stepped-up dress code.

Zip-up slim-fit BOSS jacket in cotton

ENERGY BOOST

Rounding off the collection, BOSS Green draws inspiration from electronic-music duo DAFT PUNK and delivers a high-energy collection that works just as well with in the gym as in casual everyday settings. Sporty styles are made in mint-green, a variety of cool blues, and a music-frequency-inspired print that stands out in a vibrant orange. Additional accents include perforated and open woven structures, bonding as well highlighted seams that have reflective elements.

Lee Minho wearing BOSS suede trousers with soft lining and shirt in transparent jersey with kent collar combined with a BOSS double-breasted trench coat in an Italian cotton blend.

About BOSS and HUGO BOSS:

BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in over 489 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 131 countries at around 7,800 points of sale and online in 73 countries via hugoboss.com. With approximately 19,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.2 billion in the fiscal year 2023.