Swiss precision for home

Kitzbühel | Issue 55 | Summer 2024

The historic old town of Vienna has been enriched by another treasure: the illustrious Swiss manufacturer of premium household appliances V-ZUG opened a studio in the heart of the city last autumn. Since then, noble architecture, design and a long life cycle meld on Graben 13. Livable perfection operated with intuitive functionality can be found in plenty here.

Even the reception of guests tells the whole story about what is to follow and the promises which will be kept down to their ultimate nuance: highest level professionalism in a bright atmosphere, enticing visitors to discover the products in a suave, relaxed lounge-ambience. Those who come are highly diversified, ranging from designers to architects, partner businesses and customers who want to find out more about the premium Swiss products. They are no less than astonished at the innovative ideas which are navigated in magically intuitive ways. The concept of this leading Swiss brand in household appliances is closely oriented to everyday life. Precisely that is what gets such incomparable support in the helpful gems on display, in order to save you time and effort in the kitchen. The exacting details are unsurpassed, garbed in timeless minimalistic design.

With the new V-ZUG-Studio in Vienna, Swissness and refined architecture are elegantly joined. As the leading Swiss brand for household
appliances with its headquarters in Zug, the family business established in 1913 combines tradition, deep-rootedness and committment.